Google analytics for largescale ecommerce site

Do you have a large-scale ecommerce site or do you want to build a large-scale ecommerce website? If you have a large number of products or services to sell, the management of these sites requires good organization skills and record keeping. You can sell more products or services online once you know what your customers are looking for. Google Analytics with urchin provides a lot of web analysis capability, when installed correctly. Data from this web analysis can help you increase your sales conversions. The organization of data must support short term as well as long term marketing goals on the internet. Installing a Google Analytics code is a simple task. All you have to do is add a 5 line JavaScript code on the pages you want to track and you will get the data in a day. Once done, Google Analytics will track the data and show you details like: Visitors

• Which country your visitors are coming from?
• Are they repeat visitors or new visitors?
• What was their average time on the site?
• What browser and what were their connection speeds?

Traffic Sources 

• Did they come via search engines, directories or other referrals?
• What keywords did they type to find your website?

Content

• Which pages did they visit?
• How long did they stay on that particular page?

eCommerce 

• What is the conversion rate?
• How many products did they purchase?

Do you use a third party shopping cart? This could be simple to insert or could be time-consuming to figure out. But once installed, the data that we get is invaluable.Google Analytics supports a client-side data collection technique for capturing ecommerce transactions. All you need to do is add some additions to your "Thank you for shopping with us" page, and this can automatically detect and record your transaction and product information like which product you sold. This data is then visible in your reports and used in calculations to derive ROI. You can track your Adwords and other marketing campaigns with the installation of a code in the web pages that have advertising such as pay per click ads, banners and other forms of advertising. You can use this information to generate reports that show you which ads are working and which ones are not and make necessary changes.A/B Testing is another feature which allows you to compare different versions of advertising content and their effectiveness at referring quality leads and customers. This is helpful as you can analyze the reports and based on which version is bringing in the most traffic, you could fine-tune the ones which are not as effective.Google Analytics allows you to do custom segmentation of your customers. This means that you can have different ads created for different geographic regions. Not only this, the beauty of it is that you can target specific regions as well as specific locations, as well. This way you can compare reports and analyze the behavior of various segments as well. Based on all the above information, you can see that its well worth the effort to install that tiny piece of Javascript as this can serve up a well of information, which can be used to further finetune your marketing strategy, and in the end, it will go a long way to increase your company's bottom-line.